Australia Attracting Global Hotel Brands

Following the opening of the International Convention Centre in Sydney, an increase of sporting events in Melbourne and new airline routes to regional Australia, global hotel companies are now responding to increased demand for visitor accommodations. 

Owned by Australian property-investment firm SB&G Group, the first Voco hotel recently opened in Australia’s Surfers Paradise. The 389-room Voco Gold Coast will be followed by Voco Melbourne Central, which is scheduled to open in July 2020 and the Voco Yarra Valley in 2021. A fourth Voco will be a rebranding of IHG’s Kirkton Park Hotel Hunter Valley in New South Wales.   

A proposed $200-million redevelopment of The Walk Arcade in Melbourne by IHG will include a 453-room, dual-branded Holiday Inn and Hotel Indigo when it opens in 2022. Earlier this year, IHG and Watson Elite signed a deal to open the Hotel Indigo Sydney Central in 2021. 

Hilton Hotels & Resorts has also announced plans to manage a new-build hotel in Sydney's Parramatta suburb under a management agreement with Ledrae Hotels. The 245-room Hilton Parramatta is slated to open in late 2020. 

Marriott International also has made inroads into the region, signing The St. Regis Melbourne in August as the brand's Australian debut. Earlier this year, Australian developer Grocon announced plans to develop the W Sydney while Greaton Group will fund the construction.

The new-build hotel will be part of The Ribbon development designed by architect Hassel when it opens in 2020. That project follows the 61-story, $500-million Ritz-Carlton Sydney in the city's Pyrmont neighborhood, which will have 220 guestrooms along with approximately 200 apartments.  

AccorHotels finished its $1.2-billion acquisition of the Mantra hotel group in May, adding 138 hotels under the the Mantra, Peppers, BreakFree and Art Series brands across the region to its portfolio. When the deal closed, AccorHotels operated more than 330 hotels and resorts across Australia. The company also has opened its first vertical dual-branded hotel, Novotel and ibis Melbourne Central.

Rydges, meanwhile, received approval from the Australian government to develop a $50-million, 192-guestroom hotel in the Gold Coast Airport area.

This article was originally published in Hotel Management.

Louise GeiskerComment